STEEL BY™ Brand Partnership Program

This program is currently being refreshed, stay tuned for further updates and new application information.

The STEEL BY™ Brand Partnership Program is designed to support our loyal customer base in Australia. In line with the program's continued commitment to growth, we now have over 1200 members who have joined the program.

As part of our continued desire to add value to your membership, you'll be pleased to hear that the BlueScope Steel brand has developed a strong corporate persona.

In terms of brand reputation, BlueScope Steel has gone from strength to strength in recent years and is now ranked 11th in terms of corporate reputation amongst the top 50 companies in Australia, climbing from 17th in 2006 (AMR Interactive : 2007). Additionally, the brand is highly recognisable with three out of four Australians now aware of who BlueScope Steel is.

For those customers who are not yet members of the program, we encourage you to enquire about the benefits we can offer your business and to help assess your eligibility to be part of this unique brand partnership program.